In the digital age, content is king. Everybody knows that.
From the three-year-old kid watching adult videos on his mother’s phone to that thirty-three-year-old young man watching Blue’s Clues furtively at the void deck.
And it seems, even Starbucks got the memo.
I mean, their latest 1-for-1 isn’t just awesome because it’s a deal. It’s amazing in concept as well.
Starbucks Latest 1-For-1 Teaser: Are You Brave Enough?
Halloween is coming.
That means ghosts, creepy flickering corridors and haunting melodies. None of that trick-or-treat stuff by (literal) little monsters.
We’re talking The Nun level horror, not the latest one, of course.
Now check out Starbucks’ latest 1-for-1 advertisement.
It starts off with the beginnings of a horror thriller.
Image: Screengrab from Starbucks Singapore Facebook Page
And it gets creepier as the video goes on.
Ethereal tune, abrupt halts and flickering corridor, they dare viewers to brave through the entire video for that elusive 1-for-1 treat at the end of the video.
Here, you can watch the video for yourself:
No wonder it has reached over 60k views overnight, no?
But that’s not the important part of the article.
The following is what really matters.
The promo details:
From 23-25 Oct 2018 from 3-7 pm, make your way to any Starbucks Outlets and enjoy a 1-for-1 promo on all venti-size handcrafted beverages.
To redeem the deal, all you got to do is to watch the video and screenshot at the appropriate place.
If you’re too scared to do so, we’ve done the deed for you 
Don’t miss out on this chance to try Singaporeans’ favourite, Pumpkin Spiced Latte, for half price if you haven’t before.
In fact, if you’ve tried it before and liked it, now’s your chance to get two cups for the price of one.
The blend of pumpkin, cinnamon, nutmeg and clove is going to sweep you off your feet and make all the money you’ve paid so worth it.
Available hot, iced or blended, you can enjoy it topped with whipped cream and real pumpkin pie spices.
Or, you can use this chance to get your favourite PSL and try their new drink as well.
The all-new Zombie Frappuccino® Blended Beverage that’s only available in Singapore.
Be prepared for intensely fragrant black sesame masterfully blended with red bean. And doesn’t the whipped cream and red drizzle just make the drink look so…eerie?
What are you waiting for? Time to jio your coffee kakis out for afternoon tea liao. Sorry, er, I meant coffee.
Unless you’re into tea, that is.