February 5, 2021

EVERYTHING MUST GO! LAST chance to enjoy BIGGER and BETTER deals, with extended operating hours, only at Far Ocean CNY Warehouse Sale!

Lobang: https://www.moneydigest.sg/everything-must-go-last-chance-to-enjoy-bigger-and-better-deals-with-extended-operating-hours-only-at-far-ocean-cny-warehouse-sale/

Good news! Due to popular demand, operating hours have been extended from 9am to 9pm from 5th Feb to 8th Feb! Grab CHEAPEST DEALS at Singapore’s Largest Seafood and Meat CNY Warehouse Sale by Far Ocean Singapore, at up to 70% Off.

NEW ITEMS added for the last week:

  • Vannamei Prawns (1kg), S / M / L sizes at $6 ONLY! 60% OFF!!
  • Japanese Scallops + Sashimi Knife bundle from $56 to $68 (U.P: $68 to $88)
  • Frozen Snow Crab Leg (500g) at $48 (U.P: $61.50)
  • Abalone at $0.75 per piece (8pcs a can at $6)

Other great-value marquee items include Abalone 8pcs (1 can) at $10 (UP. $18) and other best-sellers such as Sashimi grade Salmon (1.5kg at $52.50, UP.$88), Black Cod Steak (1kg at $50, UP. $70), Ang Kar Prawns (1kg at $20, UP.$29.90) and more!

Far Ocean is your one-stop CNY shopping destination, where you can get all your hotpot, BBQ and CNY must-haves like bak kwa, mandarin oranges and CNY goodies!

Grab your chance to get the best deals during the last week of Far Ocean CNY Warehouse Sale (till 10 Feb 2021), located at Far Ocean’s warehouse at Jurong Fishery Port. A selection of items will also be available online at www.farocean.online from now to 7 Feb 2021.

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FairPrice: Save up to 43% with discounted items from now till 10 February 2021

Lobang: https://www.moneydigest.sg/fairprice-save-up-to-43-with-discounted-items-from-now-till-10-february-2021/

Good day, folks. Welcome to the first Thursday of February! Peeps who have been tuning in faithfully every Thursday for FairPrice weekly deals, know that we’re going to do things slightly differently this week. That’s because FairPrice has a one-day-only deal just for its value shoppers.

Before you head down to the stores or cart out online today (4 February), check this out:

FairPrice 4 Feb only deals

Now we’ve gotten the urgent deals out of the way, let’s move on to what you can purchase over a week-long period. Have yourself a little bit more time to shop by 10 February.

With that said, we’re about a week to Chinese New Year’s Eve (11 February)! There’s no better time than now to stock up on all your food items and necessities.

Ready to roll? Let’s get it started in here~~~

#1: Magnum Mini Ice Cream – Classic, Almond & White

Magnum Mini Ice Cream - Classic, Almond & White

Price: 2 for S$15.90

Usual Price: S$10.90

Savings: S$5.90

We like to go back to the basics, so we’re highlighting the classic, almond, and white combination. There are six in each pack. You can also take your pick from:

  • Ruby
  • Intense Dark
  • Caramel & Chocolate

FairPrice also has two new Magnum Double Ice Cream additions (three per pack) to the family:

  • Mochaccino
  • Chocolate & Strawberry

Check out the latest Magnum promotions here.

Buy one get one free promotional items!

#2: Emborg Chicken Franks

Emborg Chicken Franks

Price: 2 for S$1.70

Usual Price: S$1.70

Savings: S$1.70

Here we go with the 1-for-1 items. We’re starting the list with some delicious chicken franks from Emborg. Each 340g pack is yours to back home at only S$0.85! Make yourself some Healthy Cheesy Pretzel Dogs or Baked Corn Dogs with this promotion. Check out other chicken franks recipes to kick in some variation to your cooking routine.

#3: Lee Kum Kee Choy Sun Oyster Sauce

Lee Kum Kee Choy Sun Oyster Sauce

Price: 2 for S$2.95

Usual Price: S$2.95

Savings: S$2.95

Didn’t catch Lee Kum Kee’s promotions last week? Don’t miss out on this week’s then! The Lee Kum Kee Choy Sun Oyster Sauce is exactly what you need for your Lunar New Year stir-fries. We’re thinking of making some Stir-Fried Pork with Green Bell Peppers and Beef Fried Rice. What about you?

#4: Hai Chi Jia Hot & Sour Instant Cup Noodles

Hai Chi Jia Hot & Sour Instant Cup Noodles

Price: 2 for S$3.25

Usual Price: S$3.25

Savings: S$3.25

Mix and match with the Hai Chi Jia Hot & Sour Instant Cup Noodles – Potato flavour this week. With its usual price of S$3.25, you can bag this home at just S$1.63 from now till 10 February! Take a read at The Smart Local’s review on Hai Chi Jia Noodles if you’re not sure whether it will be a good buy.

#5: Lifebuoy Antibacterial Hand Wash – Total Protect

Lifebuoy Antibacterial Hand Wash - Total Protect

Price: 2 for S$2.90

Usual Price: S$2.90

Savings: S$2.90

Will you have your relatives over for the upcoming Chinese New Year? Get your Lifebuoy Antibacterial Hand Wash series at only 2 for S$2.90! Here are a couple more options for you to pick from:

  • Mild Care
  • Activ Fresh (Menthol)
  • Nature Pure (Green Tea)
#6: Safeguard Hand Sanitiser

Safeguard Hand Sanitizer

Price: 2 for S$3.50

Usual Price: S$3.50

Savings: S$3.50

And since we’re at personal hygiene, why not stock up on hand sanitisers while you’re carting the Lifebuoy Antibacterial Hand Wash? Keep a bottle in your bag before you set off for Chinese New Year visiting. Or leave these bottles near the “snacks corner” so your relatives can use it as and when it’s necessary.

#7: Laurier Fresh Comfort Light Urinary Leak Pads – 50cc (23cm)

Laurier Fresh Comfort Light Urinary Leak Pads -50cc(23cm)

Price: 2 for S$7.95

Usual Price: S$7.95

Savings: S$7.95

Guys, please bear with this before we move on. Ladies who need this, you want to take advantage of this deal to get your urinary leak pads at 2 for S$7.95. Laurier Fresh Comfort Light Urinary Leak Pads series has a few variations for you:

  • 80cc (23cm) (16 per pack)
  • 80cc (23cm) (16 per pack)
  • 180cc (29cm) (14 per pack)

Plus! members only: Super deals at 50% off

#8: Tasty / Sunny Gold Chicken Nuggets

Sunny Gold Chicken Nuggets - Hot & Spicy

*Picture for illustration purposes only. Please check in-store for more details.

Price: S$1.80

Usual Price: S$3.60

Savings: S$1.80

This section is specially for Plus! members only. This offer is valid till 17 February but while stocks last. If I were you, I wouldn’t wait any longer since such a great deal doesn’t come by as often. Get your 400g bag before stocks run out.

#9: Bio-Essence Bio-Treasure Skin Brighten-Up Mask

Bio Treasure Skin Brighten Up Mask

Price: S$9.45

Usual Price: S$18.90

Savings: S$9.45

There are two options for Plus! members – the Japanese yuzu to brighten up your complexion with vitamin C or the Jeju marine algae for dewy moist skin. Each pack comes with 10 sheet masks, so a sheet is only less than a dollar!

#10: Gillette Proshield / Proshield Chill Razor

Gillette Proshield Razor

*Picture for illustration purposes only. Please check in-store for more details.

Price: S$9.95

Usual Price: S$19.90

Savings: S$9.95

Gentlemen, look your best before you head back to the office or enter a Zoom meeting with the Gillette Proshield or Proshield Chill Razor. Remember to flash your Plus! member card to enjoy the razors at 50% off.

Please note that not all items mentioned above are available online. Make a trip down to the stores by 10 February to enjoy current offers!

Must-buy items from now till 10 February 2021

Must-buy items from now till 10 February 2021

FairPrice’s weekly saver deals till 10 February 2021

FairPrice’s weekly saver deals till 10 February 2021

FairPrice’s weekly saver deals till 10 February 2021 (part 2)

All you need for hearty hotpots and more till 10 February 2021

All you need for hearty hotpots and more till 10 February 2021

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The importance of creating customer avatars for your business

Lobang: https://www.moneydigest.sg/the-importance-of-creating-customer-avatars-for-your-business/

Creating customer avatars for your business should be part of your marketing plan. Remember that you want to nudge a lead or customer to the next level by smartly employing digital marketing.

Many start-ups deal with cold prospects in the beginning. To convert these cold prospects to fans and beyond, identifying your ideal customers’ profile is necessary.

This is where a customer avatar comes in handy. A customer avatar can also be referred to as a target audience for the laymen. We will use it interchangeably in this article.

Give life to your avatars with these components

To help you better understand your target audience, you want to give life to your avatars.

Tackling these components are useful – know their goals and values, the platforms they source for information, and their demographics. It’s also wise to think through the potential reasons why your avatars would reject your product or service.

There are many ways to gain the abovementioned information. You can conduct a study, schedule surveys, or have conversations with members of the public. But lest you think it’s do or die, that’s not true.

Go ahead and make the first cut while trusting your assumptions about your target audience. Once you have done enough research and gathered results, fine-tuning is all it takes to move forward.

Find your niche with the “but no one else would” trick


Let’s zoom in on the finer details with the “but no one else would” trick. This trick will allow you to choose the right tools, platforms, and influencers to engage.

Take a look at these sentences:

  • My target audience would read [name of a book], but no one else would.
  • They would subscribe to [name of a magazine], but no one else would.
  • The company’s ideal customers would attend [name of a conference], but no one else would.

By answering the above, you will filter and narrow down on some hows and wheres of marketing. The main idea here is finding your niche, so it’s extremely targeted. You won’t want to be wasting any of your marketing dollars, right?

Use different customer avatars for various campaigns

Throughout the lifetime of your business, you will be running several marketing campaigns in a year. No one campaign should be precisely the same as the other.

If you’re simply using the same profile for each of your campaigns, you will quickly realise that it doesn’t work. To craft personalised content and offers, you need to establish who you’re marketing to.

Knowing your target audience will help you deal with the rest of your marketing components, including the type of content to produce, the social media sites to use, and what kind of advertisements you should buy.

You can create your customer avatar in just five easy steps. For the visual learners, this will help:

[youtube https://www.youtube.com/watch?v=37XOJJOMDpU]

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One $10 Note Is All You Need to Enjoy Delicious Mains at These 18 F&Bs in Shopping Malls

Lobang: https://www.moneydigest.sg/one-10-note-is-all-you-need-to-enjoy-delicious-mains-at-these-18-fbs-in-shopping-malls/

Taking a little break in between your festive shopping? Rest your legs and tuck into these mains below $10 in shopping malls! Be it your neighbourhood malls or those in town, North or West, with 5 different cuisines to choose from – Thai-Indo, Japanese, Chinese, Local and Vietnamese – be spoilt for choice. Only one red note is needed to fuel up your tummy, don’t say bojio with this list of good value eats in the comfort of a mall!

1. Bali Thai

A perfect fusion of Thai and Indonesian cuisines, Bali Thai definitely does not disappoint. Slurp on the spicy Tom Yum Soup ($7.50), or chow down the XO Fried Rice ($9.80) or Nasi Goreng Buah Keluak ($9.80)!

Locations: Causeway Point (#05-05), IMM Building (#01-21), NEX (#02-13), Suntec City (#B1-121A/121B), Waterway Point (#B1-13), Ngee Ann City (#05-29)

2. White Restaurant

Tuck into The Original White Beehoon (S: $7, M: $12)! Originally prepared as a homely dish by founder Mr Tay King Huak for his family, the dish today has developed into a well-loved dish by all. White Restaurant’s inimitable homemade broth is simmered for more than 8 hours with a combination of chicken feet and bones to extract the sweetness and nutrients. To achieve the fragrance of ‘wok hei’ that all Singaporeans love, this tasty broth is then used to stir-fry the beehoon plate by plate under careful controlled temperature, timing and the right amount of broth.

Locations: Causeway Point (#05-05), IMM Building (#01-21), NEX (#02-13), Suntec City (#B1-121A/121B), Waterway Point (#B1-13), Ngee Ann City (#05-29)

3. Wee Nam Kee Chicken Rice

Each plate of Wee Nam Kee’s Chicken Rice ($5.20) comes with tender, lean chicken, fluffy rice and a fragrant bowl of soup! Choose between the Steamed / Roasted Chicken / Roasted Pork / BBQ Pork in the Vegetable Set ($7.50) and the Dumpling Set ($8.30).

Locations: SingPost (#B1-125), Changi City Point (#B1-35), Jurong Point (#B1-60/61), Northpoint City (#B1-52)

4. Ah Chiang’s Traditional Porridge

Tuck into the well-loved favourites such as the Mixed Pork Porridge, Pork Ball Porridge and Sliced Meat Porridge! To ensure the best quality, all ingredients used are fresh and not frozen. The Mixed Pork Porridge boasts fresh pig liver, pig intestines and pork slices that are cooked to perfection; The Pork Ball Porridge is made with freshly hand-kneaded pork balls for a smooth and springy texture. The sets with 2 sides and you tiao retail from $8.50 – $9.50.

Location: Hillion Mall (#01-15/16)

5. Newspaper Curry Rice

You won’t find any shortcuts or instant curry powder here: all of Newspaper Curry Rice’s sauces and recipes are made from scratch, including the homemade sambal, and of course, their signature curry, which contains blue ginger, chili, curry leaves and freshly-ground pepper. Indulge in the Mama Wee’s Hainanese Curry Chicken Drumstick Set ($7.80) or the Mama Wee’s Hainanese ‘Kou Rou’ Set ($8.80)!

Location: Hillion Mall (#01-15/16)

6. The Hainan Story

Looking for some Hainanese Delicacies? Look no further! The Hainan Story has the following up for grabs: Hainanese Claypot Chicken ‘Char Siew’ Rice consisting of Chicken ‘ char siew’, chinese sausage, mushroom, scallion ($8.50), the Chinese Claypot Ee-fu Noodle Soup with Minced pork, sliced pork, mushroom, prawn, lala clam, vegetable, egg ($8.50) and the Laksa with Hainanese Steamed Chicken ($8.50).

Location: Hillion Mall (#01-15/16)

7. Monga Fried Chicken

Calling all fried chicken lovers! Pair your favourites with rice in the Monga Crispy Chicken Rice Box consisting of fragrant chicken rice, 2pcs crispy fried chicken and achar ($6.90). Prefer nuggets instead? Opt for the Monga Nuggets Chicken Rice Box with fragrant chicken rice, 6pcs monga nuggets and achar. Don’t miss out on the 2pcs Combo too, which comes with Sweet Potato Fries, and a Soda ($8.90)!

8. Tim Ho Wan

Supplement your dim sum meal with Noodles and Congee at Tim Ho Wan! Opt for the Pork Congee with Century and Salted Eggs ($6.00), Hong Kong Style Wanton Noodle (Soup/Dry) ($7.80), or the Hong Kong Braised Beef Noodle (Soup/Dry) ($9.80).

Locations: Aperia Mall (#0101/02/03), Citylink Mall (#B1-63/63A), Great World City (#01-139), Jewel Changi Airport (#02-223), Marina Bay Sands (#B2-02/03/04), Plaza Singapura (#01-29A/52), Suntec City (#02-389/390), Waterway Point (#01-62), Westgate (#01-13/14), 18 Tai Seng (#01-36)

9. LeNu

Affordable yet remarkable, LeNu is a casual Chinese noodle bar that strives to achieve perfection in every bowl to delight all diners at an affordable price. Opt for their selection of dry noodles: Pork Wanton in Chili Vinaigrette Dry Noodle ($9.80), Dried Shrimp and Scallion Dry Noodle ($6.50) or the Braised Pork Rib with Scallion Dry Noodle ($9.90)!

Locations: Bedok Mall #B2-10 Bugis Junction #B1-22Compass One #03-05, Funan #B1-22, Jurong East Mall (JEM) #B1-11, Jewel Changi Airport #04-244, Northpoint City South Wing #B1-101, Resorts World Sentosa #B1-201, VivoCity #02-91

10. Ya Lor

Have you tried Ya Lor’s Signature Braised Duck Rice ($7.10)? Featuring the Original Sean Kee boneless braised duck rice with succulent duck meat, bean sprouts, braised peanuts, braised egg(half) and beancurd! Also try Ya Lor’s Braised Duck with Noodle or kway teow ($6.10), we’re sure you won’t regret this. For the health conscious, the Braised Duck Porridge ($6.10) is a healthy meal choice of porridge topped with braised duck meat and peanuts. Opt to top up $2.50 for drinks with every main ordered!

11. Streats

Serving up popular Hong Kong, Macau, Indonesian and asian street food, give Streats’ HK Shrimp & Chicken Dumpling Noodle (Dry/Soup, $9.80), Bak Mee Ayam Pangsit ($8.80) and Spicy Dry Nissin Korean Noodle with Fried Chicken ($8.80) a try!

Locations: Bukit Panjang Plaza (#02-17), City Square Mall (#01-01), IMM Building (#02-17/17A), Resorts World (Asian Café) (#01-205), West Mall (#01-28/29/30), Tampines 1 (#B1-05)

12. Hongguo

The Star of Hongguo, the Xiu Cai Mi Xian ($9.20) is double boiled for hours with selected duck, chicken, pork parts, making it extremely flavourful and tasty. Served with vegetables, egg, meat and vermicelli, this is an excellent choice for anyone looking for comfort food. Also try the Pork Ribs Yunnan Noodle Soup ($9.50) and Black Pepper Beef Fried Rice ($9.80)!

Locations: Bugis Junction #B1-06, NEX #B1-75

13. Penang Culture

Get transported to Penang immediately with the Penang Sambal Fried Rice ($9.90)! A well-known Penang dish not to be missed, the Penang Assam Laksa ($7.90) broth consists of sardine, ginger flower, laksa leaves, assam (tamarind), fermented shrimp paste, garlic, galangal, turmeric and lemongrass – all boiled together to form the tasty gravy. The secret of the robustness of the Fried Hokkien Mee ($8.90) lies in the home-brewed flavourful prawn stock used during frying – add a good dose of wok-hei and there you have shiok Fried Hokkien Mee!

Locations: NEX Shopping Mall (#B1-76), Compass One (#03-13), White Sands Shopping Mall (#03-21), JEM (#04-27), Vivocity (#B2-23E)

14. Sushi Tei

Illustrating the emerging influence Asia has on modern Japanese cuisine, Sushi Tei’s menu features a fusion of traditional Japanese dishes with modern innovative trends. Opt for the Oyako Don ($9.80), Tonkotsu Udon/Soba/Ramen ($8.80) or the Yakitori Don ($9.80)!

Locations: China Square (#01-28/30), Sushi Tei (#03-04), JEM (#03-18), NEX (#03-15/16), Northpoint (#02-15), Paragon (#05-04/05), Raffles City (#03-13/14), Serangoon Gardens, Tampines 1 (#04-13), Thomson Plaza (#03-46), Tiong Bahru Plaza (#03-110), Vivocity (#02-152), West Coast Plaza (#01-87), Jewel Changi Airport (#03-209)

15. Ichiban Bento

Hearty meals for everyday! Pick your favourite from the Black Pepper Yakiniku Bento ($9.80), the Double Katsu Bento consisting of Chicken cutlet with spicy cod roe mayo and miso sauce ($8.80), or the Chicken Nanban Don, a Chicken cutlet with sweet & sour nanban sauce and tartar sauce rice bowl ($8.80).

16. Idaten Udon

At Idaten Udon, you can be your own head chef! Match your favourite tempuras with the Niku Udon, a Sliced beef with udon and soup ($8.90), or the Beef Sukiyaki Don ($9.00) and Niku Curry Don, a sliced beef curry rice ($9.00).

Locations: Nex (B1-02), Tampines 1 (B1-07), Changi City Point (B1-12), IMM (02-52), Causeway Point (B1-17)

17. Crave

Enjoy some award-winning Adam Road Nasi Lemak by Selera Rasa, topped off with crunchy flavourful ikan bilis, nuts and the tantalising iconic sambal! Choose your favourite Nasi Lemak: woud it be the Nasi Lemak Royale ($8.70) with fragrant Basmati Rice, Crispy Chicken Wing, Fish Fillet, Bergedil, Fried Egg, Ikan Bilis and Peanuts, Sambal Chili and Cucumber, the Nasi Lemak With Curry Chicken ($8.70) or the Nasi Lemak with Chicken Wing ($6.50)? Opt to top up $1.30 for drinks with every main ordered.

Locations: Ang Mo Kio Hub #B2-54, Asia Square #02-13, Bedok Mall #B2-22, Bugis Junction #B1-K05, Bukit Panjang Plaza #01-18, Causeway Point #B1-K12, Changi City Point #B1-06/07, City Square Mall #B2-K2/K3/K4 & K11, Clementi Mall #B1-K4/K5, Compass One #B1-02/03, E! Hub #01-K105, Fairprice Hub #02-24, Funan Mall #B2-K07, Grab Kitchen #06-00, Guoco Tower #B2-26/27, HarbourFront Centre #01-K8, Hong Leong #B1-12, Hougang Mall #B1-11, Jem #B1-K3, Junction 8 #B1-K8, Jurong Point #B1-03, Lot One #B1-K17, Marina Bay Link Mall #B2-63, North Point #B1-45, One Kent Ridge #01-09/19/20, Our Tampines Hub #01-106, Parkway Parade #01-K09, Paya Lebar Square #B1-45, Sun Plaza #01-26, Toa Payoh #01-524, The Commerze@Iring #01-30, The Star Vista #B1-42, Changi Airport T1A #02-K18, Changi Airport T3L #B2-34, Waterway Point #B1-K7

18. So Pho

Experience authentic and traditional Vietnamese food in Singapore with So Pho’s fresh, healthy and mouth watering Vietnamese dishes. Warm up with Pho Noodle Soup with sliced beef ($9.80), or opt for the Baguette with Beef/ Chicken ($7.50)!

Locations: Jem (#03-22), Tampines Mall (#04-30), Paragon (#B1-20), Novena Square (#02-43/45), VivoCity (#01-171), Causeway Point (#B1-16), Northpoint City (#B1-182/183), Marina One The Heart (#B2-50), The Star Vista (#B1-11), White Sands (#02-04), ION (#B3-19), Changi T3 (#03-30/31), IMM (#02-53), Jewel Changi Airport (#B1-248), Great World City (#B1-112), Suntec City (#B1-126)

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