December 29, 2020

Lobang: https://www.moneydigest.sg/is-live-streaming-the-way-forward-for-individuals-or-businesses-to-generate-revenue/

Live streaming or auctions are probably one of the tools that came into the limelight in 2020. Coupled with the pandemic, the broadcasting of live video in real-time is gaining traction for businesses worldwide.

Many should be familiar with Facebook Live shops like Rheon Garcia; a buyer addicted to live-stream auctions. Within a year, he has spent about S$3,000 on various miscellaneous items in such auctions.

We can’t help but wonder if live streaming will be the way forward for individuals or businesses to generate revenue.

Pioneers of live streaming

Did you know that one of the pioneers who used video streams to promote and sell their products is Alibaba? The Chinese e-commerce giant launched Taobao Live way back in 2016. But thanks to COVID-19, Taobao Live saw tremendous growth.

Ms Bonnie Zhao, head of Taobao Live Product at Alibaba Group, shared that the number of businesses who adopted live streaming for the first time on their platform increased by 700 per cent since February this year.

“When offline retail was not able to proceed in the normal way, through live streaming, we provided for entrepreneurs, and this gave them a new lifeline,” she added.

“Shoppertainment” as a new concept

About 62 per cent of China’s total number of internet users, about 560 million people, use live streaming. This massive user base thus gave way to the birth of a new concept – “shoppertainment”. And you can probably guess it right; it’s the fusion between commerce and entertainment.

Rapid advances in technology, including the network in China transitioning from 2G to 5G has contributed to China’s live streaming e-commerce sector. It was worth an estimated US$60 billion in 2019 but is on track to break its record by doubling the numbers at the end of 2020.

Others are jumping on the bandwagon

Even Louis Vuitton, the luxury goods company, is going with the flow. The French fashion house became the first international luxury brand to host a live streaming session on Xiao Hong Shu, a Chinese retail platform in March this year.

Featuring its LV Escale summer 2020 collection, the live stream recorded over 880,000 views on the app and succeeded in appealing to the younger generation on it.

Bringing our attention back to Southeast Asia, Pomelo recently enabled the live stream technology on its app. The CEO of Pomelo, Mr David Jou, highlighted the differences in users between the region’s markets.

While Indonesia saw high engagements levels, actual conversions were low. Mr Jou also commented that since the Singapore market is already an advanced one, live streaming will lean towards more for content than commerce.

Insights from Singapore’s first live streaming focused shopping platform

Shopavision, Singapore’s first live streaming focused shopping app, provided us with insights specific to our little red dot.

Have a look here:

“I fly to China quite often and observed how live streaming was done there and on platforms like Taobao Live,” said Rachel Pang, founder and CEO of Shopavision. Having seen live streaming as an essential part of people’s life in China, the 37-year-old wanted to bring it to Asia.

“Live streaming marries sales with entertainment and provides a direct channel for people to interact with merchants. Consumers are no longer just browsing through product descriptions, but they are now actively participating in the buying process.

They can ask questions, get responses live and get entertained by live streamers, from the convenience of their homes. Live streaming is the future of online commerce,” she noted.

BTS a living proof on how this business model can work

[youtube https://www.youtube.com/watch?v=qPFnYLS06pU?start=10]

South Korean boy band BTS is a perfect example to demonstrate the importance of building long-term engagement as a business model. For the group’s virtual concert in June, 750,000 fans from over 100 countries tuned in and a few months later, the K-pop sensation drew in 993,000 virtual audiences across 191 countries and regions in October.

A business ecosystem that doesn’t just sell but focus on engaging with its customers will be on its way to more remarkable growth in the long run.

“Live streaming is not just about satisfying your wants. It’s about creating more wants in your life. It is more than just a simple business transaction. It has evolved, and it is now about getting fans, personalising the experience, and gaining loyalty from consumers,” Miss Zhao remarked.

Hormese Tharakan, commercial director at tech consultancy ThoughtWorks, encourages businesses to consider live streaming as part of their business strategy.

“The key difference is going to be, who can get it right. And to get it right, it’s content which drives data, data drives insight, and these insights help you create more personalised experiences for the users.

These personalised experiences are now going to drive your sales. But driving sales is not the last mile. What you would also need to do is set up a whole cycle which leads to building trust and loyalty.”

The post Is live streaming the way forward for individuals or businesses to generate revenue? appeared first on MoneyDigest.sg.

Lobang: https://goodyfeed.com/jurong-bird-park-jan-ticket-250/

Loved bird watching, especially ones you can watch while seated comfortably?

Well, if you’re an avid fan of the talking parrots live shows, cartwheels and all, I’ve got great news for you.

Jurong Bird Park is celebrating their 50th year of existence the best way they know how: by giving you massive discounts.

How massive?

Think 93% discount on admission passes.

Ticket Price for Jurong Bird Park Will Be $2.50 For Whole of Jan 21 (U.P. $32)

To celebrate their 50th year anniversary on 3 Jan 2021, Jurong Bird Park is offering heavily discounted prices for their admission passes for the entire month of January.

For all local residents (i.e. anyone who’s not a tourist), admission passes will cost S$2.50.

Ticket prices for Jurong Bird Park are usually S$32 (adults), $21 (children between 3 and 12 years old) and $15 (senior citizens).

But, of course, there are a few terms and conditions to follow.

Must Pre-Book Tickets

For those who have the habit of going anywhere on a whim, you can’t do that at Jurong Bird Park.

In order to facilitate crowd management and ensure that safe-distancing measures are kept to, tickets must be pre-booked.

We’re now in Phase 3 and several local attractions are allowed to increase their visitor capacity limit.

This includes Wildlife Reserves Singapore which previously mentioned that their visitorship has since rebounded with some weekends maxed out.

Other terms and conditions apply.

A Slew Of Celebratory Events

Of course, a celebration isn’t truly one, even with massive discounts, and Jurong Bird Park isn’t any different in this regard.

In the month of January, visitors can look forward to the special edition of the High Flyers show featuring Big John, a sulphur-crested cockatoo aged over 50 years old.

Expect to be awed by free-flying birds swooping over your head as the presenter bombard you with fun facts.

Big John, however, won’t be doing any flying since he’s now a senior citizen.

Instead, he’ll be showing off his handsome-ness perched while his life story and personality is shared with you.

Visitors will also be able to see how the park developed and evolved over the years, including the visit of Queen Elizabeth II and the Duke of Edinburgh back in 1972.

A digital trail of the park will also be launched in Mar 2021, WRS revealed.

Foster a Flamingo

Want to do your part for the birdlife in Singapore?

You can also foster a flamingo in 2021 by donating S$50.

Not only do you get an e-certificate and voucher for a flamingo key ring, you’ll also get satisfaction in knowing that you’ve contributed to the “care of animals, research and education programmes across (its) parks”.

Proceeds will also help support conservation projects protecting threatened species in Singapore and the region as well.

You can book your tickets here.

P/S: Make sure to be fast because 1 Jan 2021 has already been sold out.

Feature Image: Elnur / Shutterstock.com

The post Ticket Price for Jurong Bird Park Will Be $2.50 For Whole of Jan 2021 (U.P. $32) appeared first on Goody Feed.

Lobang: https://goodyfeed.com/deals-28-dec-3-jan/

In case you’ve missed it, this is the first week of Phase 3.

For those who want to know what it means, you can read more about it here.

Basically, it means more people can gather together to eat and some places out there are able to accommodate more people.

Now, while good news, here’s one more part that’ll complete Phase 3: deals to enjoy while you’re out there obeying Covid-19 measures.

Here are the 10 best-est deals happening this week that you might not want to miss out on.

Free Upsize For All Medium Cold Drinks At Sharetea

This deal has been around for about 2 weeks but if you’ve missed it before, you have a few more days to enjoy the deal.

From 16 Dec to 31 Dec 2020, Sharetea is giving all customers a free upsize for all medium cold drinks.

The promotion is valid at the following outlets:

• NUH
• Parkway Parade
• JCube
• Jurong Point
• Bugis

Do note, however, that the promotion isn’t valid for the Caramelly Christmas Series and drinks that are only available in medium size.

You can view their full drinks menu here.

S$2.50 Ticket Prices For Jurong Bird Park For Whole of Jan 2021 (U.P. $32)

To celebrate their 50th year anniversary on 3 Jan 2021, Jurong Bird Park is offering heavily discounted prices for their admission passes for the entire month of January.

For all local residents (i.e. anyone who’s not a tourist), admission passes will cost S$2.50.

Ticket prices for Jurong Bird Park are usually S$32 (adults), $21 (children between 3 and 12 years old) and $15 (senior citizens).

But, of course, there are a few terms and conditions to follow.

For those who have the habit of going anywhere on a whim, you can’t do that at Jurong Bird Park.

In order to facilitate crowd management and ensure that safe-distancing measures are kept to, tickets must be pre-booked.

We’re now in Phase 3 and several local attractions are allowed to increase their visitor capacity limit.

This includes Wildlife Reserves Singapore which previously mentioned that their visitorship has since rebounded with some weekends maxed out.

Other terms and conditions apply.

You can book your tickets here.

P/S: Make sure to be fast because 1 Jan 2021 has already been sold out.

$3 Off ComfortRIDE Taxi Fares

Visiting a few places on 31 Dec 2020? Or maybe, you just want an excuse to take a cab ride instead of taking the bus.

Whichever the reason, this could just be the deal for you.

From now until 31 Dec 2020, use the promo code <CDG04> when you checkout to enjoy S$3 off your ComfortDelgro ride.

Just take note that the promo code is only usable on ComfortRIDE, the fixed-fare taxi booking service on the ComfortDelgro app.

The promo is limited to 200 redemptions each day so make sure to book a ride as early as possible, eh?

Free Pancake Set At Mr Bean When You Do An Internet Speed Test

Feel like doing something good for Singapore while getting something out of it?

Well, the Infocomm Media Development Authority (IMDA) and Mr Bean Singapore are giving you just that.

From now until 31 Dec 2020, visit any of the following Mr Bean outlets and do an internet speed test at the counter:

• Causeway Point
• Jewel
• Waterway Point
• Toa Payoh Hub
• Clementi Mall
• Vivocity

And you’ll redeem a free pancake set.

Yes, as easy as that.

Just take note that you’ll need to download the IMconnected app in order to do the test.

At the same time, you’ll also be helping IMDA and Singapore telcos improve their networks so that you’ll have a better time browsing online in the future.

Talk about having the cake and eating it too, eh?

P/S: You can choose from all of the pancake flavours except festive and promotional flavours.

$1 Subway Cookies

Previously, when Subway announced that they’ll be giving a 1-for-1 deal for their chocolate mint cookies, people went crazy.

Well, if you’ve missed that awesome deal, don’t worry because they have another deal on their cookies that you might not want to miss.

That’s right, $1 Subway cookies.

For just a dollar each, Subway Singapore have a 6-piece assorted cookies set ($6) and a 12-piece assorted cookies set ($12) up for grabs.

So what are you waiting for?

You can find your nearest Subway outlet here.

Popeyes’ Final 2020 Week Deals

Love fried chicken, especially in Southern Louisanna style? Well, here’s one more reason for you to leave weight loss until the new year.

For the last week of 2020, Popeyes Singapore is giving exclusive takeaway deals for people in Singapore.

No matter whether you’re #foreveralone

Have a friend to binge-eat with

Or want to order for a party (maximum 8 people only, please)

There’s always something for everyone.

By the way, did you know that Popeyes’ “The Sandwich” is now available?

Golden Village Christmas Sale (Up To 40% OFF)

Still looking for the perfect Christmas gift despite Christmas being over? Or maybe, you’re just looking for a new book and some tumblers to start your 2021 right.

No matter which it is, Golden Village might just have what you need.

From now until 31 Dec 2020, you can purchase gifts for your loved ones, or yourself from Golden Village at a steal.

Items include the Show Book at 2 for $12 (U.P $10.90 each)

Inside the notebook, you’ll find inserts from the most-anticipated blockbuster movies, fun activities as well as four pieces of 1-for-1 movie voucher worth S$74.

Calendar

Character tumblers

Wonder Woman gift cards

And even free nachos

So what are you waiting for?

You can head to their official website to find out more about the sale.

More Than 45% OFF Staycation Packages With Sofitel S’pore For Singtel Members

Are you a Singtel member? Have you stuck closely by Singtel despite being unhappy with their (sometimes) less-than-stellar connection or customer service?

Well, if you find yourself nodding to the above vigorously, I’ve got good news for you: your patience has been rewarded.

From now until 31 Jan 2021, Singtel postpaid members can book a 2D1N staycation at SO/Singapore for just S$374 (U.P $810 Nett).

There are two packages available:

1. Brunch-cation where you’ll get breakfast for 2, a complimentary upgrade to SO/ Urban Room (depending on availability) and an overflowing 3-tier brunch buffet among many others.
2. Celebrate Your Staycation Your Way where you’ll get an a la carte breakfast for 2, a complimentary upgrade to SO Urban Room (depending on availability), a celebratory cake, 2-hour free-flow Prosecco, house wines & beer, and $80 dining credit.

To redeem, you can call email h8655@sofitel.com or phone +65 6701 6800 and quote ‘Singtel Prestige’ (Celebrate Your Staycation Your Way) or ‘Singtel Rewards’ (Brunch-cation) by 31 Jan 2021.

Don’t be worried about the short timeframe because the staying period is available until 31 Jun 2021.

The Singtel Operator Logo or your latest bill must be presented when you check-in.

For more information, you can click here.

Free ‘Tokens’ in Sentosa That’ll Allow You To Visit Attractions for Free

If you’re a Singaporean or PR, I’ve got great news for you.

You can visit Sentosa’s website: https://ndp2020.sentosa.com.sg/ to sign up for free Sentosa fun passes.

Signing up is very easy and all you need is a valid email address, your name and your residential address.

Complete it and you’ll be brought to this particular page where you can get started on redeeming your free passes.

To redeem, you will first have to book a date of visit and choose where you want to redeem your fun passes from.

Redemption must be made in person and can be collected at any Sentosa Ticketing Counter.

Each household is eligible to 20 tokens and two Sentosa Fun Passes will be issued, preloaded with 10 tokens each.

Better move fast because registration and redemption of the free Sentosa Fun Passes will only be valid until 31 Mar 2021.

Here is the range of attractions your 20 tokens can be used for:

• S.E.A Aquarium
• AJ Hackett
• Gogreen Segway Eco Adventure
• Madame Tussauds Singapore
• Butterfly Park & Insect Kingdom (Pending reopening)
• Headrock VR
• iFly Singapore
• Sentosa Cable Car
• Wings of Time (Pending reopening)
• Mega Adventure Park
• Trick Eye Museum
• Nestopia (Pending reopening)
• Sentosa Island Bus Tour

Feature Image: Facebook (Mr Bean Singapore) / Singtel / WRS

The post 10 Best-est Deals in S’pore This Week (28 Dec to 3 Jan) That Kiasu S’poreans Shouldn’t Miss appeared first on Goody Feed.

Lobang: https://www.moneydigest.sg/how-to-spend-money-using-the-5-love-languages/

Making a conscious effort to speak your partner’s love language allows you to understand each other better and to make him or her feel loved. Dr. Gary Chapman is the renowned author of the “5 Love Languages”. He highlights that there are five ways that we can communicate love namely through: words of affirmation, receiving gifts, quality time, acts of service, or physical touch.

With the continued practice of communicating each other’s love language, a happy and loving relationship will solidify.

WORDS OF AFFIRMATION

People who have “words of affirmation” as their love language value sweet and encouraging words. To them, whispering “I love you” brings more happiness than any expensive give that you can buy. On the other hand, they will feel unappreciated if you do not verbally convey your emotions or if you do not praise them for their accomplishments.

This person will appreciate a handwritten card. A book can be a good choice too. Moreover, you may gift an artwork or a decorative sign with empowering or loving words in it.

RECEIVING GIFTS

For some people, receiving gifts make them feel most appreciated. This does not mean that they are materialistic. They simply love the thought behind every gift. They have special fondness for special occasions such as birthdays, weddings, and anniversaries. Forgetting the special dates and not showing you care can become issues to these people.

If your loved one has this as his or her love language, spend your money on a gift that is important and personal. Buy something that has special significance to your relationship. Also, pay attention to any hints your partner drops.

ACTS OF SERVICE

For many people, actions speak louder than words. To make your partner with this love language feel loved, help him or her with the household chores or with anything that will ease one’s burden. Laziness, broken commitments, and creating more work for them indicates that their feelings do not matter.

Serve your partner by giving a set of “love coupons”. These coupons may contain the following acts: free housecleaning services or free candlelit dinner. Do all the planning and preparing!

QUALITY TIME

For this people, they find the greatest gesture of love in spending undivided attention with the ones they love. It does not matter where you take your partner! What matters most is that you listen actively and you are free from any distractions.

Consider booking a weekend getaway with just the two of you. If it is a family member, go out for a dinner or roam the Botanical Gardens. Make sure you spend an ample amount of time with your loved one. Do not make him or her feel rushed.

PHYSICAL TOUCH

Lastly, people who have physical touch as their love language value appropriate gestures such as holding hands or hugs. If your significant other speaks this language, it is important to appreciate them through your touch. Physical touch fosters a sense of security and care in any relationship. Neglect or abuse can be unforgivable for this people.

An ideal gift for this person is a massage or manicure. Another option is to book a cuddle session at home while watching Netflix in bed and drinking some hot chocolate.

Sources: 1 & 2

 

The post How To Spend Money Using The 5 Love Languages appeared first on MoneyDigest.sg.

Lobang: https://www.moneydigest.sg/2020-trends-in-consumer-behavior/

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. It includes consumer’s emotional, mental and behavioral responses. In short, it answers the following questions: “How do people buy? What do they buy? When do they buy? And, why do they buy?”

The COVID-19 pandemic had an abysmal effect on the world as we know it. People are altering their lifestyles, are purchasing in different ways, and are thinking outside the box. Supply chains have been tested. Some retailers were forced to close. The pandemic caused the consumers to look at products and brands through a fresh lens.

On that note, here are the observable trends in consumer behavior this year.

#1: “I DESERVE IT” MENTALITY

The pandemic tested our physical and mental strength. Many have turn to self-care for solace at home. As the Yuletide season began, we saw a rise in self-gifting. This “I deserve it” mentality came about due to months of being locked down at home. Moreover, treating oneself is a way to ease the mental worries of an individual. Thus, retailers who fall under the “self-care” category such as Bath & Body Works (fragrance), Cotton On Body (loungewear), and Sephora (beauty) can see an increase in sales this season.

#2: CONSCIOUS MENTALITY

Consumers moved further towards sustainability and away from mass consumerism this year. They are more mindful of what they are buying. It is likely that this trend started to emerge pre-pandemic. However, it has accelerated during pandemic. More and more people are eager to purchase sustainable options such as cloth masks and bamboo toothbrushes. They are limit food wastes and shop more consciously.

#3: HEALTH-FOCUSED MENTALITY

Health is wealth. Brands that focused on health have seen an ever-increasing demand this year. Consumers are eager to find ways to support their healthy lifestyles. Having a “health-focused strategy” will be a strategic differentiator for the foreseeable future.

#4: LOCAL MENTALITY

There has been a growing love for local brands and products during the pandemic. The desire to shop local was reflected in both the way people shop (e.g. supporting community stores or online market sites) and what the people buy (e.g. locally sourced or artisanal). Many small and local businesses have effectively capitalized on tools and online platforms to sell their goods.

People who are no longer commuting to town have began to shop locally. With consumers both willing to shop online and from independent retailers, now is the time for you to react and adapt to this ecommerce trend.

Sources: 1 & 2

The post 2020 Trends In Consumer Behavior appeared first on MoneyDigest.sg.