April 6, 2020

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Lobang from: https://www.moneydigest.sg/marketing-trap-why-do-sexual-ads-sell/

A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell?

I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage.

1. Being attractive is associated with goodness.

Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest, sociable, sensitive, interesting, strong, more exciting, and so on to attractive people than to less attractive people. The Halo Effect can be linked to this too.

The Halo Effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character. It can cloud our judgement as consumers or employers.

2. Being attractive increases your chances of getting the job.

At Old Dominion University in Virginia, Dr. Thomas Cash found that attractive people were seen as more hirable and more likely to be successful at a given job than unattractive candidates with similar qualifications. This is unfair to those with comparable qualifications and wider experiences.

3. Being attractive is associated with wits.

Researchers at the University of Wisconsin found that teachers assumed attractive students to be more intelligent and have parents who are more interested in the child’s education.

4. Being attractive is a sign of health.

In an Australian study, researchers morphed photographs of young adults so that their faces were perfectly symmetrical. In general, the symmetric version of each face received higher health ratings than the normal image.

5. Being attractive boosts your political ratings.

A study in Finland found that both male and female political candidates who look better than their competitors are more successful.

6. Beautiful people lure more consumers.

A professor and head of the Department of Advertising and Public Relations, Mr. Tom Reichert, once said that “Advertisers use sex because it can be very effective.”

“Sex sells because it attracts attention. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.”

Interestingly, some young men actually think that think Axe body spray will drive women crazy. Brand impressions are shaped by the people who advertise them. In essence, Hanes offer the same thing as Calvin Klein. However, the latter has “sexiness” stringed to it. That is what many customers want!

On to modern times, sex sells in form of the pictures posted by Social Media influencers. To the viewers who see these images, it can put a pressure on keeping up with the same standards of beauty. Having high standards of beauty can lead to insecurity and depression.

You must remember that we do not see what happens behind the scenes. We do not see the countless hours spent on post-production to capture a flawless model. Not to mention, many Social Media influencers revolve their lives on the brands they advertise.

Know that these people are human too. Outer beauty has its perks, but it is superficial. As long as you are aware of your authentic self, you will not be swayed by marketing traps. This does not mean that you will undermine models or influencers. Instead, we must celebrate beauty and individuality!

The post Marketing Trap: Why Do Sexual Ads Sell? appeared first on MoneyDigest.sg.

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Lobang from: https://www.moneydigest.sg/5-praiseworthy-qualities-of-a-leader/

Leaders shape our communities, organizations, and nations. The global pandemic that occupies our lives now has shown some of the best and worst practices of leaders across the world. We need good leaders to guide us and to help us make large-scale decisions that will influence the quality of our lives.

That being said, here are some of the most commendable qualities that a number of leaders have.

#1: RESILIENCE

“People are afraid, and when people are afraid, when their pie is shrinking, they look for somebody to hate. They look for somebody to blame. And a real leader speaks to anxiety and to fear and allays those fears, assuages anxiety.”

-Henry Louis Gates, former leader of the African and American Research Institute at Harvard University

As you embrace the huge responsibility of leading a pack, you will encounter different adversities a long the way. It is up to you to become resourceful in solving each problem that comes your way. A resilient leader is a person who sees failures as temporary setbacks, which they can recover from. Pliant like a bamboo, a resilient leader stands still in the test of time.

#2: TRANSPARENCY

“Great leaders have the uncanny ability of not letting rumors spread by being open and transparent and embracing solutions not problems. If an employee is frustrated with customer, they make you put that negative energy into coming up with a solution. If coworkers have a rift, rather than nurturing the gossip the leader makes you get over it and fix the issue.”

-Kevin Sides, CMO of ShipMonk

Nothing will make people more agreeable or less defensive than you being humble when admitting your own mistakes. Having reasonable and stable personal and professional relationships relies on you taking the responsibility for your own actions. You must be transparent, especially when it comes to your mistakes. A transparent leader acknowledges his or her actions and apologizes whenever necessary.

#3: EMOTIONAL INTELLIGENCE (EQ)

“If you are tuned out of your own emotions, you will be poor at reading them in other people.”

-Daniel Goleman, renowned author and science journalist

Your IQ can only secure you the position, your EQ will let you thrive. Emotional intelligence helps you boost your self-awareness, self-control, motivation, empathy, and social skills. It is finding the balance within yourself and the chemistry in others. A leader with a high EQ can relate to his or her employees more and can solve the obstacles without emotional roadblocks.

#4: EMPATHY

“Empathy not only allows great leaders to understand their employees and their customers better, but it also is known to enhance pro-social (aka helping) behaviors. Because of this, empathy enables leaders to address issues faster and with more precision, and it makes them more flexible to respond to an ever-changing business environment.”

-Jeff Kear, founder of Planning Pod

Empathy is part of the EQ. It is the ability to put yourself in another person’s shoe (idiomatically speaking). Empathy is correlated with job performance. People who show more empathy towards others are viewed to be better leaders. Fortunately, empathy can be learned and cultivated in the workplace. It is up to you to transform your environment.

#5: RESPECT

“Respect is how to treat everyone, not just those you want to impress.”

-Richard Branson, founder of the Virgin Group

Treating people with respect is one of the most important things that a leader can do. Respect will ease the tensions, help solve conflicts, create trusts, and improve efficiency. After all, respect begets respect.

While successful leaders may exhibit these qualities to varying degrees, all good leaders reap the advantages of these characteristics.

Sources: 1 & 2

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