June 2019

Don’t Say Bojio: POPULAR Sale in MBS Hall with Up to 70% Off

Lobang from: https://goodyfeed.com/dont-say-bojio-popular-sale-in-mbs-hall-with-up-to-70-off/

Looking for some new tidbits to try? Head down to your nearest POPULAR Bookstore now.

Looking for a new mouse for your laptop? Head down to your nearest POPULAR Bookstore now.

Looking for a new household appliance for your friend’s housewarming party? Head down to your nearest POPULAR Bookstore now.

By now, everyone should know that POPULAR Bookstore is more than a bookstore: it’s a lifestyle store, and the “book” in its name seems to be merely…a reminder how it got started.

And so, this expo sale isn’t just for the bookworms, but for everyone—even for the foodies, because there’ll be a section dedicated just for food.

No, in fact, this event isn’t for any bookworm at all.

POPULAR Show

Image: popular.com.sg

Unlike the usual POPULAR Bookstore warehouse sale or their annual BookFest, the POPULAR Show is a new concept that, according to their website, “enhances and differentiates the way customers experience POPULAR’s brand and offerings.”

It would be “stationery, Gadgets & IT products, homes appliances, lifestyle products, titbits as well as family – friendly activities with a local twist.”

Yes, you’d have noticed a missing word: books.

Because it’s not an expo sale for books, but primarily a “Stationery & IT Show in Singapore” that “features lifestyle and consumer products”.

Now you know why it’s called POPULAR Show instead of POPULAR Bookstore Show.

Taking place in Marina Bay Sands Expo & Convention Centre B2 Expo Hall D & E, it’ll be held from today (28 June 2019) to 7 July 2019 between 11:00 a.m. and 9:00 p.m.

What can you expect?

Shows, a Pop-up Café and Even Instagram-Worthy Food

Other than the usual POPULAR products going for a big discount, POPULAR is going all out for this event, for there are events and activities every single day—even a Thai boyband, SBFIVE, is invited for a meet-and-greet session.

For a full listing of the events, you can tap here.

There’s also a pop-up café in the hall, and it’s not the usual café you see in town but a retro one:

Image: popular.com.sg

The café by Mum’s Kitchen serves ironic local delights, perfect for an Instagram-worthy moment. And there’s even a “Fiesta Meal” that’s served in traditional tiffin!

Image: popular.com.sg

I guess you can say that POPULAR is making traditional great again.

For more info about the event, tap here.

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Miniso x Marvel merchandise to be launched in Singapore on 5 July 2019

Lobang from: http://www.moneydigest.sg/miniso-x-marvel-merchandise-to-be-launched-in-singapore-on-5-july-2019/

If you are a fan of Marvel, you got to check out Miniso 

Miniso Singapore has announced on Facebook that they will be launching the much-awaited Miniso x Marvel series at Miniso VivoCity and Miniso Waterway Point on 5 July 2019, 11am.

There will be an assortment of products including superhero-branded mugs, phone cases, tumblers, pillows and many more.

You can get a sneak preview below although we are not sure if Miniso Singapore will be putting up the same products in their store. Stay tuned.

[youtube https://www.youtube.com/watch?v=3j_3XiCSlRg]

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Everything You Need To Know About Daiso

Lobang from: http://www.moneydigest.sg/everything-you-need-to-know-about-daiso/

Most of us have shopped in Yano Shoten without even knowing. You read right! Daiso, our go-to budget store, was once called Yano Shoten. It was named after its founder – Mr. Hirotake Yano.

ITS RICH HISTORY

From humble beginnings to a myriad of setbacks, Hirotake Yano’s path to success is not a straightforward route. He and his wife survived the economic downturn of the past decade and become one of Japan’s inspiring stories.

He has failed many times in past and thought that nothing he will ever try would succeed. He said: “During the inflation era, I thought many times about quitting. It seemed absurd to sell things at a fixed price. I kept going because I thought there was nothing else I could do.”

His willingness to move forward led him to multiple jobs and a chance encounter with a mobile merchandiser. He started working for him. Years later, he established his own store called Yano Shoten where goods were displayed on a wooden stand.

In 1977, he changed the company’s name to the brand we know and love – the Daiso Industries. Daiso introduced the universal price of ¥100. Why would he sell everything for ¥100? Well, he simply does not want to tag a number of products with different prices! Tagging was a time consuming task for him and his wife. Thanks to his effort to save time, we were able to save our money!

Daiso, which translates to “big warehouse, is far from ordinary. The company Yano founded has no business plan, no budget, and no quarterly results. Through it all, Yano believes that he is just an ordinary man.

ITS LOCAL PRICE

In Singapore, everything Daiso sells go for two dollars. Whether you are purchasing a bag of chips or a bulk of cotton buds, you can expect to pay the same price. This enables the shoppers to anticipate their total costs. Furthermore, your eyes will be spoiled with choices!

On the other hand, our neighboring country Malaysia has to pay RM5.90 (about S$1.93) per item. Imagine if the exchange rate is in our favor! This means that we can get cheaper Daiso items in Malaysia instead.

ITS SOURCE OF GOODS

Daiso has a wealth of outlets scattered throughout the globe and a wealth of goods scattered throughout the aisles. With over 100,000 goods offered, you can expect that a good portion comes from overseas. Although majority of the goods are made from Japan, approximately forty percent of goods are outsourced.

To save the cost of production, can you guess where most of the items come from? You are right! Many of which hail from China.

ITS DYNAMIC PRICES

Did you know that not every Daiso product is priced the same? Lucky for us, anything we pick up inside a Daiso costs S$2. However, overseas outlets experience dynamic pricing.

For instance, majority of the products in Daiso Australia are set at a standard price of AU$2.80. While, other items cost more. The same goes for Daiso Philippines. Consumers get to enjoy products from PHP88 and up.

Use the steady price of two dollars to your advantage by tracking the amount of items you fling inside your basket!

ITS SUCCESS STORY

Mr. Yano attributes his success to his ability to source out a variety of products. From quality essentials to quirky must-haves, everything sells for S$2! Moreover, people’s desire for deals remains to be the driving force of Daiso.

Image Credits: Flickr Creative Commons via Kai Hendry

Let me close this article with a nugget of wisdom from the man himself.

“Business is like climbing a mountain. The lesson of climbing a mountain is that there are always struggles and hard times. When you reach the top you get a sense of gratitude towards the mountain.”

Sources: 1, 2 & 3

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