The Power Of Marketing: Oscars Edition

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The Academy Awards, better known as the Oscars, consist of a set of awards given annually to recognize the creative and technical talents in the film industry. The show is spearheaded by the Academy of Motion Picture Arts and Sciences (AMPAS). The AMPAS is the organization that assesses one’s cinematic achievements through the votes of its members.

Interestingly, movies who won at the Oscars get an increase of about 38% more in sales. This translates to about US$35 million in box office dollars. This significant jump happened to the award-winning 2010 film entitled King’s Speech.

Now, let us focus on the actors. Do they get paid if they win at the Oscars? The award itself costs US$0. However, the effect of the Oscars in an actor’s portfolio and talent fee is positive. It can be boosted by 60% on average! Furthermore, winners get a gift bag worth hundreds of dollars.

The marketing potential of the Oscars is the reason why filmmakers, actors, and movie-making companies aggressively vie for these votes.

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To create an Oscar buzz, members of the film industry shelled out millions of dollars! Now more than ever, campaigns have been reaching an all time high. The mere campaigns for “A Star is Born,” “Green Book”, and “Black Panther” ran from about US$20 to US$30 million per film.

Netflix is in the buzz too! Promotional budget reach about US$25 million when Netflix campaigned for “Roma”. This was an uphill battle as some members of the Academy do not want a digital platform to win the Oscars. Nonetheless, its marketing strategies paid off as Netflix won multiple awards such as winning for the foreign language film category and directing/cinematography. It does not stop there! “Period. End of Sentence” also won in the documentary short category.


In spite of the social media widespread, advertisers are still dishing out to get ads on shows such as the Oscars. Despite the Academy Awards’ steady decline in ratings, ABC Network sold million-dollar ads as live shows are attractive to advertisers.

CNN media critic Brian Lowry told Business Insider: “If you’re a sponsor and you’re trying to reach any kind of mass appeal, you sort of grab at the platforms that can still do that. The Oscars is in the same way that sports have an advantage, if you are really into the Oscars, you don’t want to DVR it and watch the next day. ”

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It goes to show that having audience stream live shows plays an impact in marketing and advertising!

Sources: 1 ,2, & 3

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Don’t Say Bojio: Domino’s Pizza Latest Promo Codes For Free Pizzas, 5 Pizzas For $50 & More

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Hands up if you love pizzas.

That delectable crust, the different toppings on the top with a heavenly mix of sauce and stringy mozzarella cheese.

And it’s so customisable that people with different palates can enjoy a meal of pizza together.

Image: Facebook

If you find yourself nodding away to whatever I’ve said above, what say you to having nice, delicious pizza…for cheap?

That’s exactly what Domino’s Pizza is giving to Singaporeans this 2019.

Domino’s Pizza Celestial Promo Codes

From now until 31 Mar 2019, Domino’s Pizza is unleashing a horde of promo codes for Singaporeans to enjoy celestial amount of discounts on their food.

How to redeem the deals

This deal is valid for delivery or takeaway, and redeemable over the counter, over a phone call or via their website.

Here’s how you redeem the offers:

Online order: Type the coupon code in Domino’s website or click on the URL provided below.

Phone orders: Call Domino’s Pizza hotline (6222 6333) and read the coupon code before ordering.

Orders at the counter: Read out the coupon code before ordering, flash the visual of the coupon or give them a self-printed copy. Or show them this app and if you’re a handsome or pretty fellow, ask the staff to download our awesome app, too.

Term and conditions apply:

  • Offer valid for Delivery and Takeaway
  • Ordering can be done via Over the Counter, Call Centre and Online Order
  • Standard surcharge applies
  • Valid until 31st March 2018 (Sunday)

Deals Available At Domino’s Pizza Until 31 Mar 2019

Okay, enough keeping you guys in suspense.

When Domino’s said celestial, they didn’t just mean that their discounts’ sky-high. It’s practically out of this world.

Don’t believe us?

Check out what they have in store with you guys.

Free Pizzas & Sides

FBG01 – FREE Regular pizza with a la carte Large/Xtra Large pizza purchase from $32.90

FBG02 – BUY 1 FREE 2: FREE Breadstix/Cinnastix/Goma+ FREE Yakitori Chicken with a la carte Unagi Regular pizza purchase from $35.90

More Than 50% OFF Sides

FBG03 – $11.40 CHEESY/FABULOUS FOUR with a la carte Regular/Large pizza purchase from $24.90

Set Meal

FBG04 – 1 Regular Pizza + 1 Crazy Chicken Crunchies + 1 Can of Soft Drinks at $23

Pizzas For A Party

FBG05 – 3 Regular pizzas at $30


FBG06 – 3 Regular pizzas + 1 Cinnastix / Breadstix at $33


FBG07 – 3 Regular Pizzas + 1 Chicken Wings / Toriniku at $42


FBG08 – 5 Regular pizzas at $50


FBG09 – 5 Regular pizzas + 1 Golden Roasted Drummets at $60


FBG010 – 3 Large Pizzas at $51

That’s like $17 a pizza. Possibly the cheapest “big brand” pizza in Singapore liao. Agree?


So what are you waiting for?

Time to get your friends together and have pizza for gathering liao.

You’re welcome! 😉

**All images from Domino’s Pizza Singapore Facebook page unless otherwise stated. 

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Starbucks: $2 tall-sized drinks at all outlets when you pay with a UOB Card via Samsung Pay till 15 March 2019

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Pay using any UOB Card via Samsung Pay to enjoy $2 tall-sized drinks at Starbucks!…read more @SINGPROMOS.COM